Welcome to Cotswold Fox, a new classic and contemporary clothing brand inspired by idyllic English country life. With collections influenced by the world of equestrian lifestyle, the world-renowned Cotswolds, and countryside adventures. Designed with a sporty feel for girls and guys, Cotswold Fox has all your perfect wardrobe staples, from quarter zips and gilets to shorts and joggers, all crafted from organic premium cotton. The womenswear and menswear collections give a nod to classic preppy styles and carefree weekends, whether you’re out for lunch with friends or stick and balling on the polo field.

Founded by Jemima Gray in 2021, Cotswold Fox started as a university assignment while she was studying her Master’s degree at the Royal Agricultural University in Cirencester. At the time Jemima was competing internationally in equestrian eventing and was keen to start a fashion brand that kept quality high but with prices accessible for students.
“I wanted to create a clothing that could be worn from the yard to lectures, pieces that looked great and were practical but didn’t come with a hefty price tag. I wanted to build a brand with a traditional British feel but refresh some old countryside classics to appeal to a younger audience. I believe clothing should be hard-wearing and still look new after being worn and washed on repeat. My business plan fortunately turned into my dream job; here I am 4 years on with an exciting fashion business.” Jemima Gray, founder of Cotswold Fox
With over 60 products in the collection, best sellers include the classic Cirencester and Tetbury Quarter zips, the cosy Heritage Hoodie, and a range of soft, eye-catching graphic Tees. The cotton Harlequin shorts are a summer staple and are created in 12 colourways. Prices go up to £68, and clothing is available in sizes XS-XL.
![]() | Visit the website for the full range. |
